There is one interesting. interview. mythical Paul Durova, which nobody saw )) is mainly based on the findings of the market game applications FACEBOOK. But they can be quite interesting to extrapolate to the general market for online business.
Leading applications are small teams. There are many notable examples of that in the Internet business the advantage of receiving a small team. It is in the field of games for the iPhone, and in the field of Internet services and social services, and in the games. The conclusion here is simple - a small team, consisting of a number of talented guys who are fanatical create a specific product for which they have their own vision, is the best option. Better than a huge corporation of hundreds of programmers. Better than a project with a written business plan. Better than a project that sought investment. Investments for this purpose and does not need. A necessary condition - must be in the team and the programmers should be a good designer or a person who knows a good designer ))) Or it could be one person. In general one).
Leading applications are built outside the capital. 8 out of 10 successful applications VKONTAKTE are outside of Moscow. Ignoring the views of all the capital experts, financiers, managers and investors. When we talk about CONSUMER projects, to which belong, including video games, the usual rules of business practice does not work. This is a pan- lost game. The only thing that makes sense - it is liked to the project to the public, the end user. And no one expert can not predict what the public will like it. They will load patterns and their team this will greatly reduce the chance for a fresh and successful. Here, the main conclusion - is the preservation of himself, his identity and his vision of the final product. Recently attended the speeches and the head of Mr. Moreinis SBAR. In 80% of cases, they are changing the positioning and business model funded project. This is their statement. I will not comment, but I will say this: CONSUMER projects in all this is not working. Goodies working, virus works, works of madness, fanaticism works, any creative activity, coupled with the implementation of professional work. Business models and business plans do not work. This is just NEW PRODUCT from the previous classification.
A perfect product brings more fruit than a hundred mediocre. This is a very difficult question of balance focus. And try to start some projects can be. But as soon as a shot, you need to drop everything and build it with all possible force. Quote: ... ...
Creating a successful game does not necessarily require large expenditures. Flawless product, tossed a social network, requires almost no marketing. VKOTAKT refers to his experiences in the past few months at least two of the most successful games have been developed without external funding. In general, the threshold of entering the market for social networking applications, mobile applications, etc. n. extremely low and continues to decline. But the quality requirements at the same time increasing.
Applications on the market on a regular basis, new leaders. , Indicating that the mythological phrase ... This is confirmed to the ridiculous fact that on a regular basis there is a new and increasingly popular farm) ) And many other examples in the same.
The overall conclusion of the article. Durova. lies in the emphasis on product quality, nezatsiklennosti rule, experts and business plans, unblinkered in decisions. I recall that he spoke with regard to a specific niche - toys for social networks. This is true for a similar type of business start-ups - all other applications for social networks, mobile applications, that is NEW PRODUCT startups in which marketing issues are solved social platform for the prediction of demand is almost impossible, all only a matter of ... And there's only one more or less predictable method of increasing the likelihood of this ... For COMMON types of business such as trade or service is, of course, is not so fit, they begin to work other laws.
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